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Broiler Meat Consumption Revised Downward

by 5m Editor
22 March 2012, at 8:24am

CHINA - The 2012 forecast for broiler meat production has been forecast downward to 13.7 million metric tons.

The downward trend is attributable to a decline in average slaughter weight, according to the USDA's China Poultry & Products Semi-annual. Due to a drop in pork prices, concerns regarding oversupply, weak demand, and declining prices for broiler meats spurred some producers to slaughter birds prematurely, resulting in lower average slaughter weights.

The forecast for broiler meat consumption has also been revised downward by less than one per cent. Hong Kong's decision to suspend live bird imports from December 2011 to January 2012 due to the H5N1 outbreak has had no effect on consumption.

Broiler imports are no longer forecast to increase due to lower consumer demand for broiler meat stemming from a decline in pork prices. China’s export forecast remains unchanged.

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