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Hubbard Extends Distribution Network in Indonesia

by 5m Editor
26 April 2012, at 9:28am

INDONESIA - Hubbard is very pleased to announce that they have concluded a Grand Parent Stock agreement with Sujaya Group Ltd., based on Kalimantan-Indonesia, for the production and sales of the Hubbard Classic in Indonesia.

The Hubbard Classic is renowned for its ease of management and outstanding day-old-chick production at breeder level - recent records show that it is possible to reach up to 158 chicks at 65 weeks of age - and a broiler recognised as one the fastest growing strains available in the market today, making it a combination which is difficult to beat. The Hubbard Classic is already used by many customers in Central and South America, Africa, the Middle East and South East Asia.


In the centre of the picture: Mr Tetetiono, President of Sujaya Group Ltd., and Vincent Baumier Hubbard Area Sales Manager

Indonesia is one of the major broiler markets in South East Asia and has, with a population of around 240 million people, a tremendous opportunity for further development of its poultry meat sector. In 2010 around 1,226 million day-old-chick production were produced and between 2000 and 2010 the poultry meat consumption has grown with 5.5 per cent per annum from 2.3 to 3.9 kg per capita.

Vincent Baumier, Area Manager for Hubbard, explains, “Hubbard already has a very long history in the Indonesian poultry industry through our existing distributor Wonokoyo Jaya Corporation based in Surabaya. The new agreement with the Sujaya Group extends Hubbard’s distribution network and re-inforces Hubbard’s presence following the recognition of the Hubbard products and its excellent performance by the local market.”

“The Sujaya Group is a vertically integrated broiler business, but we also have interests in layers and the production of egg trays, fertilizer and palm oil. We are very excited about this new venture with Hubbard and are looking forward to expanding our business in the near future”, stated Mr Tetetiono, President of Sujaya Group Ltd.