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Vistacell Bags New Distributor in Italy

by 5m Editor
16 May 2012, at 12:23pm

ITALY - AB Vista has announces a new distribution partner in Italy for Vistacell. From April, Mazzoleni Prodotti Zootecnici will be the sole distributor of this popular live yeast product for use with a wide range of animal species to the Italian market.

Based in Cologno al Serio, Bergamo, Mazzoleni Prodotti Zootecnici has worked with feed additives and premixes since 1984 and have recently invested in a new premix production plant in Cappella Cantone (Cremona). The Italian company is well focused and skilled in yeasts and yeast based products and provides an extensive range of other services and products.

Currently worth around £80 million in total sales and growing by 5-10 per cent year on year – Vistacell is used mainly in dairy feeds but increasingly for other species. It helps improve fibre digestion and dry matter intake, resulting in improved productive and reproductive performance – and, ultimately, financial gain for livestock producers.

Ari Kiviniemi, Sales Director, AB Vista, said: “I am delighted to confirm the name of our new distributor for Vistacell in Italy. As a specialist in yeast-based additives, Mazzoleni Prodotti Zootecnici is an ideal choice to help AB Vista meet growing customer demand for our live yeast product in this important market.”