A survey by Bernama at Pasar Tanjung found consumers generally wanted the authorities to monitor the situation as it was a burden especially with the coming of the fasting month and Hari Raya.

Farmer Abd Rajak@Kassim Mohd Ali, 55, said the 20 per cent increase in the price of chicken was uncalled for and regarded it as an attempt at profiteering.

"Don't put the squeeze on consumers. Action must be taken for the good of all including the traders, too," said Abd Rajak to Bernama.

A chicken trader at the market known only as Asnah, 19, said she was informed by her supplier that one of the reasons for the hike in chicken prices was the increase in the price of chicken feed.