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ORKA Instruments Reputation Stays Strong in China

by 5m Editor
18 July 2012, at 10:21am

CHINA - Instruments manufactured by ORKA Food Technology are gaining market share and strong recognition in Chinese market.

“Chinese egg industry is promising. Since 1985, Chinese egg output has led the world continuously. Also, there have been significant achievements in large-scale breeding, egg processing and continuous improvement of layer farms etc.

Along with egg industry developments such as egg quality examination, poultry breeding and relative downstream industry, the market demand and use of ORKA brand EggAnalyzer, Egg Force Reader and Eggshell Thickness Gauge are growing.

In China, ORKA egg instruments are mainly used in poultry breeding, animal nutrition, food industry including agricultural universities, institutes, large-scale egg industry, entry-exit inspection and Quarantine Bureau and Food Service etc.

Right now, ORKA brand has about 60 per cent market share in China. Its sales experience there includes:

  1. Attending all kinds of international and national academic workshops and have more communications and cooperation with professional scientists. ORKA successfully participated in the International Egg Industry Workshop, China Poultry workshop and Egg Science and Technology Congress etc. ORKA instrument will be also shown on the other workshops and congresses.

  2. Ensuring good after-sales service. This makes customers using ORKA instruments happy and introduces the ORKA brand to the new customers.

  3. Choosing leading customers in their sectors: Yangzhou Poultry Breeding company is the leader in the breeding industry, Huangzhong Agricultural University is the top authority in egg quality checking and Dalian Institute is the leader in product quality supervision and inspection. They all use ORKA egg instruments.

ORKA recognises the importance of Chinese market and is extremely proud of its strong market penetration there.