This concept has been intensively prepared during the past two years – under wraps - in cooperation with the globally operating livestock sector. The new exhibition and knowledge concept will be presented this coming weekend in and around the New China International Exhibition Center (NCIEC). The event, which is on a larger scale than ever before, will run up to and including Tuesday 25 September.

“The new VIV China actually bears hardly any similarity to the event we organised in China two years ago. During the past years we have listened intently to the wishes and requirements of the internationally operating Food & Agri Business. This is not just an exhibition, rather a total concept for the production of animal proteins including all connected elements in the areas of supply and knowledge. VIV China now acts as an international platform staged by and for the industry. We have the fullest confidence in the format. Expectations are high - both from the participants and ourselves as the organisers,” says VIV Project Manager Ruwan Berculo.

In consultation with the industry, the project team has reduced the frequency of this trade fair to the initial biannual cycle. An entire series of activities has now been added to the event which will certainly attract attention from emerging industries in Asia and other rapidly evolving regions. “As an example, we are expecting the absolute top professionals from the Russian cattle and meat industry and we will proudly welcome a royal delegation from Qatar. This country is intending to invest substantially in the development of its own poultry industry,” Ruwan Berculo explains.

An activity which was initiated by the VIV and the international poultry trade press prior to the exhibition is the ‘Ensuring Food Safety in Poultry Production Chain’ seminar, which will be held on Friday September 21; location Kuntai Hotel (Wangjing area, No.2 Building, Qiyang Road, Chaoyang District, Beijing 100102). This one-day seminar is facilitated by CAAA, Yu!Brands, CP Group China and VIV.

Equally high are the expectations of the ‘International China Summit’ on Saturday September 22 at the Kuntai Hotel. This event is a meeting at CEO level and approximately 300 top professionals are anticipated to attend. The summit commences with a business lunch; followed by a series of walk-in seminars and will be concluded with a plenary closing conference.

This edition of VIV China, which is the largest ever staged, starts on Sunday September 23. The exhibition and the parallel programmes offer a complete overview: from livestock farming to meat production. ‘From Feed to Meat’ presents the entire poultry production system: breeding and rearing, the laying hens and broiler sectors with genetic material, abattoirs and poultry processing.

These companies will jointly present themselves to the Chinese industry. Especially designed exhibition routes such as the ‘Breeder Walk’ and the ‘Feed Walk’ will ensure that visitors can easily find their way to all the exhibitors. The first day of VIV China will be concluded with an exclusive trade dinner which is planned to take place in the gardens of the Netherlands Embassy.

One of the concluding activities is reserved for the production chain of pork. The ‘Breeding Pig International Development Symposium’ will be held on Monday, September 24 at the New China International Exhibition Center (NCIEC).The ‘Chinese Association of Animal Science and Veterinary Medicine’ has developed an interesting programme focusing on piglet breeding.