The initial run of the new packages, which also include enhanced handling features, will be manufactured at the Novus plant in Little Rock, Arkansas beginning in September 2012.

The development of the new package design reflects Novus's commitment to providing exceptional customer service and support. Novus solicited input from local markets around the world to aid in the development of the design to ensure broad acceptance and appeal.

"Earlier this year, we launched a new brand platform – 'The Triple-S Bottom Line' – Solutions, Service and Sustainability," said Francois Fraudeau, President, Specialty Business at Novus.

"The new package design will provide customers globally with a consistent look for all Novus products that will be easily recognized and distinguished from competing products."

Not only will the outward appearance of the bags be noticeably different, customers will also appreciate the enhanced physical characteristics. The new bags are made from a composite material that is more durable and holds up better under a variety of handling conditions.

The new look-and-feel is a significant improvement over the old packaging.

Brand names are more dominant on the front and sides of all packages, reflecting the superior identity and performance associated with Novus products.

MHA® feed supplement will be the first product to receive the new and enhanced packaging. Customers throughout world markets will begin seeing MHA in the newly-designed packaging as early as October, 2012. Novus will roll-out the new packaging into its other products over time.