These companies work together within the Dutch Poultry Centre. Their joint presentation will take place during VIV China (23-25 September 2012). They provide mutual support during their promotional activities in regard to the Chinese market and collaborate as partners in the poultry production chain. The VIV organisation itself also acts as a partner within the Dutch Poultry Centre.

The objective of the Chinese mission is the promotion of ‘The Dutch Approach’: the joint, successful Dutch chain approach. This collective action during VIV China is an important first. “If our approach proves successful, we plan to exploit the other (potential) markets as well,” says Programme Manager Andries de Vries of the Dutch Poultry Centre. He will be wearing a recognisable lapel pin, just like all participants to this exhibition mission.

Visitors to VIV China will be offered a leaflet in both English and Chinese which shows a special routing along the Dutch companies present at this exhibition. The message is: Follow the Dutch route to successful poultry farming.

The reverse side of the leaflet contains information on the areas of industry that these companies are involved in and describes the strengths of the partnership.

To mark the cooperation for VIV China, the network organisation has produced a new video clip. This short film provides impressions of the Netherlands and its poultry industry. It shows the entire chain in a five-minute nutshell: breeding, rearing, laying hens, broilers, barn and climate systems, abattoirs and meat processing. Also on the agenda are the topics of feed and animal health. The images are accompanied by brief subtitling in both English and Chinese. [http://youtu.be/TWUm_Cc8XnE]

During VIV China the Dutch Poultry Centre will be organising various presentations for potential clients. Ruwan Berculo, who in his role as Project Manager is responsible for the organisation of VIV China, has high expectations of the Dutch contribution.

“Delegations from other important countries will visit Beijing especially for this occasion. In the two halls allocated to us you will obtain a very clear and up to date overview of the current innovations. We are delighted that the Dutch companies within the poultry production chain have joined us in this initiative. This specific cooperation demonstrates clearly what we are capable of in the Netherlands. Moreover, the collective approach is a useful pilot for collective participation in future large scale exhibitions”, Ruwan Berculo explains.

This collective presentation in Beijing is a result of the four-year cooperation project China Calling, which was initiated two years ago by the previous edition of VIV China. The objective is to establish relations during this period between membership companies of the Dutch Poultry Centre and valuable contacts in China. The highlight of the programme is formed by a top meeting with the new business partners during VIV Europe in 2014 (Utrecht, NL).