Sponsored by US Poultry & Egg Association (USPOULTRY) and the National Poultry & Food Distributors Association (NFPDA), the programme will identify the challenges facing the industry and provide insight into how domestic and international poultry industries are positioned to move forward in 2013. The Poultry Market Intelligence Forum is free to all Expo and NPFDA meeting attendees.

“The Poultry Market Intelligence Forum has been one of the most popular programs on the Expo schedule since its inception, and we are pleased to add it back for 2013,” said USPOULTRY president John Starkey.

“Feed costs, global competition, and consumer demand present constant challenges for the poultry and egg industry, so it is important to stay informed about current conditions and projections for the future. This programme helps keep industry leaders current on the various factors that could impact their financial performance,” said Mr Starkey.

The programme will feature two noted industry economists and a major food service provider. Mike Donohue, Agri Stats, will review Performance Trends for the Poultry and Egg Industry. Dr Paul Aho, Poultry Perspective, will discuss Domestic and Global Drivers for 2013. Barry Barnett, Vice President of Global Supply and Purchasing for Church’s Chicken, will provide insight into The Customer’s View of the Poultry and Egg Industry.

The 2013 IPPE, one of the world's largest poultry, feed, and meat industry events, will be held from January 29-31, 2013, at the Georgia World Congress Center in Atlanta, GA. The Poultry Market Intelligence Forum is scheduled from 9 – 11:30 a.m. on Wednesday, January 30. The conference agenda can be viewed at www.ipe13.org.