The company always strives to adopt new technologies and is showcasing different ways of continuing customer support. An interactive section, incorporating touch screens, has been included in the new-look stand design. Visitors can explore the wide variety of Aviagen literature including manuals, guides, posters and technical articles on a vast array of subjects and enjoy an interactive experience exploring the world of Aviagen.

In addition, a number of technical tools, including thermal imaging cameras, shank length measures, grill sizers and feed sieves will all be on display with Aviagen personnel being on hand to give advice on the best techniques and tips to get maximum flock performance.

Visitors will also get the opportunity to view a brand-new video featuring the newly-established Aviagen Europe, Middle East and Africa (EMEA) Production School which gives viewers highlights of the successful first Breeder Module of the School in Edinburgh in August and introduces the concept for this School.

Patrick Claeys, Aviagen’s European President, said: “EuroTier attracts people from all over the globe, not just Europe. Our European and Turkey, Middle East and Africa teams, supported by our specialists, will be on the stand to offer relevant advice for local markets and show how once again, Aviagen is always looking for new and innovative ways to provide support to our customers.

“The stand mixes a wealth of Aviagen knowledge with new technology and thinking. We are looking forward to welcoming friends old and new to Hannover.”