Organised by the Indian Poultry Equipment Manufacturers’ Association (IPEMA), Poultry India 2012 promises to attract poultry industry representatives from all corners of India and around the world. Last year saw the event cover twice as much space as the 2010 show, with 180 exhibitors – a quarter from outside India. Visitor numbers increased by 50 per cent to over 20,000.

Growing at a similarly healthy rate of 12 to 15 per cent every year, the Indian poultry industry is emerging as the second largest in the world. Its growth has been supported by greater use of modern techniques and the rise of both chilled and frozen products. Integrated poultry operations have also become a more common feature across the country, starting another new chapter for the sector.

The AB Vista team will use IPEMA as a platform to officially launch the new phytase enzyme, Quantum Blue. As an enhanced E.coli phytase, Quantum Blue goes beyond the capabilities of its predecessors to deliver greater phosphorus release, more consistently than any other commercially available phytase. Quantum Blue is not coated, enabling quick release of the active enzyme in the animal foregut. Specifically optimised for maximum phytate destruction, Quantum Blue is proven to deliver additional feed efficiency value at higher inclusion levels.

Quantum Blue extends AB Vista’s already established portfolio of feed enzyme products, such as Econase® XT, Finase® EC and Quantum® XT.

Dinesh Bhosale said: “AB Vista looks forward to exhibiting at Poultry India 2012, and talking through our extensive market-leading product portfolio. As a platform for new rearing and manufacturing trends, IPEMA’s event is a great opportunity to share the strong contribution our feed ingredients, including Quantum Blue, can make to the thriving Indian poultry industry.”