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Quantum Blue: Global Phytase Revolution One Year On

by 5m Editor
3 January 2013, at 10:16am

US - Last year at the 2012 International Poultry Expo in Atlanta, AB Vista launched Quantum Blue, an enhanced E. coli phytase specifically developed to destroy phytate.

One year on since its launch, the performance benefits of Quantum Blue, the most powerful and effective phytase in the market, have now been demonstrated in over 20 university and commercial trials across the globe, according to AB Vista.

Known to be a potent anti-nutrient, phytate is currently costing the global poultry industry over $2 billion per year in lost performance. The concept of destroying phytate for improved performance has been proven with Quantum Blue Superdosing – a Low Phytate Nutritional Program. A composite of six broiler superdosing trials showed a four-point improvement in bodyweight-corrected feed conversion, the equivalent of a $6-7 saving per tonne of feed.

At the 2013 International Poultry Production and Processing Expo (IPPE) in January, attendees can learn more about Quantum Blue Superdosing on the AB Vista booth. They can also learn about the 2nd International Phytase Summit (IPS 2) co-hosted during December in Rome, where leading academics discussed the latest findings in the field of phytate and phytase research. Copies of the abstracts from IPS 2 will be available on the AB Vista booth, stand 2239, Hall A of the Georgia World Congress Center.

IPPE visitors will also have the chance to enter a prize draw on the AB Vista stand to win an iPad by signing up to phytate.info, a free online resource for the animal feed industry.

Richard Cooper, Managing Director, AB Vista, said: "One year on from the launch of Quantum Blue, IPPE is an ideal opportunity for us to both celebrate and discuss the global impact of this revolutionary phytase on the poultry industry. Quantum Blue has delivered unprecedented performance benefits for our customers around the world in 2012, and in 2013 we envisage more and more feed companies being able to capture the benefits from this revolutionary phytase enzyme."

Find out more about IPPE 2013 by clicking here.