ShapeShapeauthorShapechevroncrossShapeShapeShapeGrouphamburgerhomeGroupmagnifyShapeShapeShaperssShape

American Agriculture Gets Super Bowl Boost

11 February 2013, at 12:26am

ANALYSIS - All of American agriculture has been a buzz about the third-most viewed TV commercial that aired during the 2013 Super Bowl football game - Dodge Ram's tribute to American agriculture depicting the 24-hour-a-day job that is farming, writes Sarah Mikesell, ThePoultrySite senior editor.

The late American radio legend Paul Harvey, provided the audio saying "On the eighth day, God said he needed a care-taker, so God created a farmer." The imagery depicts the history of farming up through the current age of larger, high-tech family farms.

Along with raising awareness of the Dodge Ram and American agriculture, the ad will benefit the National FFA Organization, which will receive a donation for each download or share of the ad. The goal is to raise $1 million for the FFA.

To-date, the ad has collected just under 10.5 million YouTube viewings. To view the commercial, click here.

Dodge partnered with Case IH and the National FFA Organization in creating the video.