Plasson Europe is Agrilamp's French Master distributor, supplying a host of local distributors and electrical contractors across France. When they asked Agrilamp if a head-to-head competition was a good idea, Agrilamp jumped at the chance.

After five consecutive flocks of Ross 308 birds, Agrilamp's Sales Director, John Matcham, arrived to see some of the results. Unfortunately, when he arrived, the birds had flown the coop! Outperforming its competitors, the birds with the Agrilamp had reached target weight and already left for the supermarket.

However, the best was yet to come. Consistently, the broiler barns had dry litter as the state of the dry concrete below was to demonstrate as the building was cleaned.

The Arrive farm manager commented: “The even distribution well above the required 20 lux kept the bird calm and content, growth performance was the same across all five flocks and the lower water intake certainly appears to help with the litter situation. We’ve placed orders for a number of new barns and have asked Agrilamp to provide retrofit solutions for our existing buildings.”

Outright winner in the head-to-head, Agrilamp also had a successful 2013 SPACE exhibition in Rennes. While the France's Prime Minister may not have been the most popular with French poultry farmers, Agrilamp was a huge success.