The three days were dedicated to breeder, broiler and hatchery management covering ventilation, health, nutrition and economic aspects. Joining members of the Cobb technical team as speakers were prominent industry experts including Mike Donohue from Agristats, Jim Donald from Auburn University, and Dr Susan Watkins and Dr Keith Bramwell from the University of Arkansas.

Heath Wessels, director of North American sales, stated: “We have two people that do a great job in this region —Robin Jarquin in sales and Cesar Coto in technical service.

They organized a remarkable meeting and we know it was an enormous success given the positive comments from our customers.

Mike Pruitt, general manager of Cobb North America, added: “It was terrific to see many of our North American customers from the regions outside the United States.

"We truly hope that the technical instruction given by the experts at Cobb as well as our distinguished guest speakers will help our customers maximize the potential of Cobb products.”