The new website builds on the success of the business’s existing portfolio, which includes ThePoultrySite, ThePigSite, TheCattleSite, TheCropSite, TheMeatSite and TheFishSite.

TheSheepSite will provide daily news, weekly features and newsletters, reports on issues affecting the global sheep sector, market information and articles on nutrition, sheep diseases, legislation and new developments in the sheep and goat sector.

The website will also include in-depth reports analysis and insight into the latest research and developments covering sheep husbandry.

Benchmark Technical Publishing’s, Managing Director, James Banfield, said: “Since 2004, we have delivered over 131,000,000 pages of industry news, technical articles, and market reports and analysis.

“Our news sites serve over six million readers and subscribers across the world and are recognised internationally for their authoritative and trusted news commentary and analysis.

“We have worked hard to evolve the service we provide to our customers and subscribers around the world, through a combination of new product launches and entry into new markets including the USA, Latin America, China, India and Russia.

“We are delighted to be able to extend this service to the global sheep industry with the launch today of TheSheepSite.”