The site will allow customers to access innovative nutritional programs and solutions designed to solve challenges faced by the livestock, poultry, and feed industries in China.

“We care about our customers around the world and want to help them in any way we can,” Mr Samson Li, Vice President of Sales and Marketing at Novus, said.

“Thinking globally and acting locally is a pillar of our customer service approach, and the content of this website reflects our experience providing solutions and services to customers in China.”

The website will be available in simplified Chinese and only features regionally available products.

The China site follows the successful launch of regionally focused portals for Western Europe, Eastern Europe, and Turkey & the Middle East sites.

Customers from China can visit the new localized website at www.novusint.com.