"It is so important that we be present at events like this in order to get a first-hand account of what activist groups are planning and understand the state of the animal rights movement," said Animal Agriculture Alliance President and CEO Kay Johnson Smith. "If we can glean what demographics the activist groups are targeting, we can more effectively counter their misleading campaigns against animal agriculture."

Though all of the speakers noted the "great successes" that have been achieved by the movement for animals raised on farms, in zoos and aquariums, and utilised in medical research—numerous speakers also discussed discrepancies in the movement; noting in-fighting among group leaders and dissention in the ranks.

Specifically, FARM founder Alex Hershaft noted that People for the Ethical Treatment of Animals’ (PETA) Ingrid Newkirk had not attended the annual animal rights conference in more than 13 years—despite repeated invitations for her to speak. Mr Hershaft and other speakers also expressed frustration in how the movement lacked coordination. Said Mr Hershaft, "If our opponents knew how little we communicated, they would be amazed."

Besides Mr Hershaft, other notable activist presenters from one or both conferences included Wayne Pacelle (Humane Society of the United States), Nathan Runkle (Mercy for Animals), Bruce Friedrich (Farm Sanctuary), and Will Potter (Author, Green is the New Red and Drone Kickstarter Campaign founder).

The reports, which collectively include summaries from over fifty conference plenary and "breakout sessions," also summarise key quotes from notable speakers and detail upcoming campaigns and efforts.

All groups, including the Humane Society of the United States, Mercy for Animals and Farm Sanctuary spoke passionately about promoting veganism using every available channel, using social media to fundraise for the movement, targeting restaurants and retailers with messages about "factory farming" and promoting Meatless Mondays as an incremental tool towards converting consumers to veganism.

"These reports really capture the goals and sentiments held by the leading animal rights organisations," said Johnson Smith. "I hope our members utilise these reports as tools to communicate with stakeholders about the true agenda of the activist organisations and recognise the need to actively engage in conversations along the food chain about agriculture’s commitment to animal care."

Both the 2014 Taking Action for Animals Report and the 2014 Animal Rights Conference Report, which compile personal accounts of speaker presentations and general observations, are available to Alliance members on the Alliance website.

Media wishing to obtain copies of the full reports, or for all other inquiries, please contact Emily Meredith Vice President, Communications & Membership, at [email protected].