This will be the second appearance for the Wienermobile and the Drive to Feed 'Chew on This' exhibit at IPPE.

The Wienermobile will be on the show floor in B-Hall of the Georgia World Congress Center throughout the show from 27 to 29 January 2015.

Attendees can take photos and peek inside the Wienermobile, while enjoying interactive activities and giveaways. Hotdoggers, the official drivers of the Wienermobile, will be on hand to give away toy whistles shaped as replicas of the vehicle. Oscar Mayer crafted its first version of the Wienermobile in 1936, and it has been touring the country ever since.

The current active fleet includes eight Wienermobiles, six full-sized models and two mini models. Hotdoggers log their journeys in an online blog.

Attendees of IPPE will also have an opportunity to explore the Drive to Feed Chew on This interactive mobile exhibit, which will be located in Booth A3321 in the A-Hall. The Drive to Feed Chew on This mobile exhibit was created to heighten awareness about one of the biggest problems facing the world today - hunger.

Attendees can walk through this unique, interactive exhibit to view an updated video and explore information on hunger, sustainability and food facts.

IPPE is expected to attract more than 28,000 attendees and is a collaboration of three trade shows - International Poultry Expo, International Feed Expo and International Meat Expo - representing the entire chain of protein production and processing. The event is sponsored by US Poultry & Egg Association (USPOULTRY), the American Feed Industry Association (AFIA) and the American Meat Institute (AMI).