He is moving to the city of Guapiaçu to take up the new role where he will be responsible for planning and directing marketing strategies, and developing customer relationships, throughout the continent.

"We follow the policy of promoting our employees, investing in their talents and building long-term relationships with them," said Fausto Ferraz, Latin America business manager of Cobb-Vantress.

"Cassiano’s experience in the field will help us understand even better our clients’ needs and how to improve the way we deal with them."

Cassiano Bevilaqua has worked as a technical assistant for Cobb for three years, responsible for the states of Paraná and Mato Grosso do Sul and also for customer service in Paraguay.

He graduated as a veterinarian at the Federal University of Paraná, specialising in the poultry industry and also gaining a MBA in business strategies from Univel.

He has been in the poultry industry for 15 years and has previously worked as a production manager, and technical and business supervisor.