The event took place in Egypt at the world famous Sharm-el-Sheikh resort and was attended by 38 customers from the Egyptian poultry industry. The audience was made up of executive and production managers from the country’s major Parent Stock producers and integrators.

The three day event looked at a number of ways Wadi Total Solutions can support customers in the country and was backed by the Ross® Middle East and Africa team with the Ross 308 being the breed of choice in the market.

Speakers included Aviagen’s Nutrition Expert Leonardo Linares, Regional Technical Manager Neil Clark, Research and Genetics Scientist Victor Olori and Bernard Green, a specialist in ventilation.

Together they were able to cover each of the four pillars identified by Wadi Group and presented alongside peers from Wadi and the industry.

Ross MEA Commercial Manager Bulent Tanyildizi said: "The Egyptian market is extremely important to Aviagen and we are committed to providing the best possible commercial and technical support to the customers in Egypt.

"We worked closely with Wadi to put an extensive programme together to offer the latest practical advice to our guests how to optimise Ross performance in their own operations.

"This was a very successful event and demonstrated the Aviagen business approach ‘Global Reach, Local Touch’. Aviagen and Wadi will collaboratively maintain the existing high level of support to the Egyptian customers in all of aspects of poultry managements."

The event also saw Wadi Group commit to an investment of EGP 870 million into the Egyptian market to support continued growth.

Engineer Tony Freiji, CEO and Chairman of Wadi Group, said: "Wadi is committed to supporting the poultry industry in Egypt by injecting new investments in poultry and other associated industries, including agriculture and river transportation.

"Wadi Group’s total investments for the Financial Year2015/2016 are expected to reach EGP 870 million; most of which will be directed toward poultry.

"The new investments in the poultry sector will include the expansion of our grandparent farms, layer farms and hatcheries, as well as establishing a new state-of-the-art feed plant."

As always there was time for making new friendships and sharing information over an excellent dinner on-board a local boat during the final evening of the event.