According to Rabobank Despite this, the outlook for 2015 for non-affected regions like Brazil and US remains strong. They could benefit from ongoing bullish market conditions such as strong demand, low feed costs and high competing meat prices, and therefore capture some export market share from EU and Canada.

"A key concern for the coming months is the spread of avian flu, which has become a global issue in recent months. Several avian flu strains are already endemic in several parts of Asia and Mexico, and the disease is increasingly spreading globally via wild birds," explained Rabobank´s Nan-Dirk Mulder.

Avian flu virus pressure will become a global issue for the industry after new high pathogenic avian flu outbreaks in the EU, Canada, India and Egypt add to existing cases in East Asia and Mexico. Affected regions will therefore continue to suffer from economic damage and temporary lost export markets with lower local prices especially for dark meat.

In the longer term, industries need to prepare for ongoing disease pressure, especially in times of bird migration. This will require higher levels of biosecurity and reconsideration of existing business models

Trade restrictions, namely Russia’s import ban on US and EU poultry meat, will lead to ongoing record high prices and margins in Russia. The outbreaks of avian flu in Northwest Europe have been a big wake-up call for the Russian industry as markets have been highly affected by import restrictions on day old-chicks and hatching eggs as Russia depends on 15 per cent of total hatching egg supply on imports mainly from these countries.

Although Russia is now re-opening imports of hatching eggs and day-old chicks from non-affected regions in these countries, a future supply risk for Russia will remain and any outbreak in Northwest Europe can affect future market conditions significantly especially if this happens in the Netherlands

Global trade streams will shift significantly and Brazil is the big winner, strengthening its export position in Russia and capturing the US and EU export market shares.

The country is relatively safe from AI outbreaks due to its more isolated location from bird migrating routes from Asia.

Despite the big impact of avian flu on international markets, global industry margins are still bullish on ongoing strong markets and low feed prices and global poultry trade prices are expected to remain stable after declines in recent quarters.