Foster Farms is calling on the public to develop unique sandwich creations using its new turkey lunch meat to prove that turkey sandwiches are anything but basic.

The competition is also marking National Sandwich Month in the US. The contest grand prize is a luxury weekend getaway to the Napa Valley or $4,000 cash.

Participants can enter the contest by posting a photo of their Foster Farms turkey sandwich creation to Instagram along with the recipe and tagging @FosterFarms and #DontCallMeBasic. Instagram profiles must be public to be eligible.

Email entries will also be accepted if sent with recipe and photo to [email protected]. Entries will be judged on appearance, appeal, simplicity/ease of making and originality.

The contest runs for all of August, which is National Sandwich Month, and the deadline to enter is August 31, 2015 at 11:59 pm PDT. The contest is open to all US residents over the age of 18.

“We’re hosting the ‘Don’t Call Me Basic’ sandwich contest to show that the superior taste of our new line of Foster Farms All Natural Sliced Turkey premium lunchmeat will liven up any sandwich,” said TJ Johnson, director of marketing for Foster Farms turkey.

“We encourage people to get creative with their combinations to demonstrate that any sandwich with Foster Farms turkey is not your basic ‘wich.”

Sandwich concoctions will be judged by a panel of culinary and food industry professionals, who will select five recipe finalists. The final five will be judged by a panel of food and lifestyle bloggers.