Areeze Company has been established in 2014 as part of Al-Boraq group with its headquarters in Egypt. Al-Boraq Group has a long experience in the poultry market through the distribution of feed additives dedicated to the poultry industry. One of the goals of Areeze is to be an active participant of the poultry industry in Sudan by supplying the NOVOgen White products into the market. Areeze also aims to provide strong technical support to their customers together with a dedicated team of veterinarians, and to propose a wide range of veterinary analysis with a brand new laboratory in Sudan which has just been commissioned.

Thomas Verrey, NOVOGEN's Area Manager for the Middle East, comments: "NOVOGEN is very enthusiastic to start collaborating with Areeze company and to develop NOVOGEN’s marketshare in Sudan. This step is part of the continuous development of NOVOGEN all around the world. Sudanese customers will soon be able to appreciate the benefits of the NOVOGEN products that have proven their advantages everywhere they have been placed. Good appetite and good behaviour ensure the bird can express their genetic potential even when environmental and nutritional conditions can be challenging sometimes."

The signature of the collaboration was done during the Sudan Poultry Expo on the Areeze booth with the presence of Mr. Mosad El-Naggar, Head of the Commercial office of the Egyptian embassy, and Mr. Olivier Blitz, Economic Counselor of the French embassy.

Later on during the day, a conference was organised where Thomas Verrey introduced the Groupe Grimaud and NOVOGEN companies as well as the NOVOGEN products. It was followed by a presentation of Dr. Motamed Radwan, Poultry Expert, on managing layers in hot conditions.