For the first time ever, the biennial event will feature an Innovation Trail, whereby visitors can easily identify new products and developments.

“With producers’ time so precious, we decided to create the Innovation Trail to make it easier for visitors to plan their day and take home fresh ideas to benefit their business,” says Alice Bell, Fair Organiser.

“All the innovations featured have been recently launched, so are truly new to the market and include some really exciting developments.”

Visitors will be able to compare a range of different renewable energy options, as well as energy saving devices such as new clip-on LED lighting. There will also be air purification systems and climate controls, new farrowing accommodation and aviary systems, piglet starter feed and a variety of animal health products.

“With 60 new products and ideas featured in the Innovation Trail, there is sure to be something for everyone,” adds Miss Bell.

“There are new straw bale spreaders, water dosing systems and trailed high pressure washers, alongside no-needle injectors, dual-dose syringes and novel red mite insecticides. There’s even a new egg box that doubles up as a toy for young children, adding value to the final end of the market.”

Although some products are specifically aimed at poultry or pig producers, others are suitable for both industries. And there’s often a crossover between the industries, as pig producer Robert Lasseter has discovered.

“I hate missing the Pig & Poultry Fair, especially as it’s only held every two years,” he says. “I always go round the poultry area too – we’ve got a lot to learn from those guys.”

In a recent survey carried out by the Royal Agricultural Society of England, farmers placed networking and cutting-edge innovations as their top reasons for attending the event.

“In 2014, almost two-thirds of visitors came to see new products and nearly three-quarters planned to make changes to their business as a result,” says Kevin Sketcher, Commercial Director at ABN, which is partnering the event.

“With its theme of innovation and technology, there will be plenty of new ideas, products and advice on offer, helping pig and poultry producers to harness the tools and knowledge required to drive their businesses forward.”

The British Pig & Poultry Fair, partnered by ABN, will be held at the National Agricultural Exhibition Centre at Stoneleigh, Warwickshire on 10-11 May 2016. To find out more and register for free entry to the Fair visit www.pigandpoultry.org.uk