According to media reports, the switch is expected to be complete by June. The move was announced at the 2017 Consumer Analyst Group of New York (CAGNY) Conference, along with a new company logo and a pledge to keep investing in innovation and sustainability.

Further efforts to improve practices at Tyson include setting a goal of reducing workplace injuries and illnesses by 15 per cent year over year, continuing third-party audits of farms to certify humane treatment of chickens, and improving how chickens are raised through a concept farm, with innovations designed to be better for the birds, the environment and food safety.

Last year Tyson's rival Perdue announced it had eliminated routine use of antibiotics in chicken production.