The website can be accessed at cobbcares.com or by visiting cobb-vantress.com under the ‘About Cobb’ tab.

“We’re taking a proactive approach,” said Joel Sappenfield, president. “Sites like this are important because they allow us to be transparent with our direct customers, consumers and the poultry industry.”

Animal welfare has been a focus at Cobb for a long time and has become an increasingly important topic for consumers. As an industry leader, Cobb recognizes there is a need to openly discuss animal welfare and poultry care. Cobb’s goal is to provide a tool that can be used for education and to provide an in-depth look at the company’s programs.

“Cobb has a longstanding commitment to animal welfare, and we wanted a place where we could easily share information about our efforts, such as our training programs, research and development, disease prevention, and care and handling procedures,” said Dr Kate Barger, veterinarian and Cobb director of world animal welfare.

The new, interactive Animal Welfare website is divided into three sections: Education and Awareness, Healthy Birds and Cobb Cares. Each section features information, photos and videos on Cobb’s practices to advance animal welfare in each of these three areas.

Visitors to the website can also get a detailed look at Cobb’s commitment and innovative approach to research and development, disease prevention, safe handling at farms and hatcheries, transportation and biosecurity programs.

“Our commitment to animal welfare is not only the right thing to do, it is an important moral and ethical obligation we owe to our global customers and, most importantly, to the chickens we breed, raise and distribute worldwide,” said Joel Sappenfield.