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Noble Foods recognised for animal welfare

26 February 2019, at 12:00a.m.

UK - Noble Foods, the UK’s number one supplier of free range eggs, including the Happy Egg Co. range, has received worldwide recognition for its animal welfare practises

The Business Benchmark on farm animal welfare (BBFAW) is the globally recognised investor framework for assessing the quality of companies’ practices, processes and performance on farm animal welfare and, since its inception in 2012, the benchmark has established itself as a catalyst for influencing change in corporate practices on animal welfare management and reporting.

Noble Foods has been named as one of only five companies to have achieved a top rating by the BBFAW. While many of the 150 organisations covered by the Benchmark have adopted farm animal welfare policies and implemented farm animal management systems, many still aren’t providing transparent reporting on their performance against stringent guidelines.

“We are extremely proud of our recognition by the BBFAW,” said Veli Moluluo, managing director of Noble Foods. “We place an extremely high priority on animal welfare and the global recognition is the seal of approval that demonstrates our ongoing commitment to continually drive improvements and deliver best practice when it comes to clear, transparent reporting.”

The 2018 BBFAW benchmark covers 150 companies across 23 countries and the four companies who join Noble Foods at Tier 1 are Co-op Group (Switzerland), Cranswick, Marks & Spencer and Waitrose.

Editor at The Poultry Site

Ryan worked in conservation from 2007-2017, during which time he operated a rainbow trout hatchery in Canada for the Toronto and Region Conservation Authority. As editor of The Poultry Site, he now writes about challenges and opportunities in the global poultry industry and agri-food chain.

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