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USPOULTRY debuts 360° virtual reality experience at 2019 IPPE

11 February 2019, at 12:00a.m.

New virtual reality system allows consumers to obtain information on how turkeys are raised in the US

U.S. Poultry & Egg Association (USPOULTRY) is debuting a 360° virtual reality video at the 2019 International Production & Processing Expo (IPPE). The virtual reality experience shows how young turkeys are raised and the care they are given by the farmer who is raising them. The video is a resource to consumers to obtain information on how turkeys are raised in the United States.

Attendees will be able to watch the virtual reality video using goggles that will allow a 360° view all around them as if they were actually on the farm in person - looking up, down, side-to-side, front and back from the original starting point. The virtual reality experience will take place in USPOULTRY Booth C12005 from Tuesday, 12 February through Thursday 14 February.

“USPOULTRY and our members recognise the importance of providing consumers with the information they are seeking about how poultry is raised. We are pleased to be able to provide this video that allows them to see and experience the turkeys in their own environment,” remarked John Starkey, USPOULTRY president.

You can read more about USPOULTRY here, and IPPE here.

Editor at The Poultry Site

Ryan worked in conservation from 2007-2017, during which time he operated a rainbow trout hatchery in Canada for the Toronto and Region Conservation Authority. As editor of The Poultry Site, he now writes about challenges and opportunities in the global poultry industry and agri-food chain.

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