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Pas Reform appoints new representative in the Philippines

10 May 2019, at 9:00a.m.

Philippine representative will help Pas Reform capitalise on the emerging market.

Pas Reform’s international expansion has taken another step forward, with the appointment of Mrs Rosemarie R Astorga, president of Filtration Solutions, Inc. (FSI), as the company’s representative in the Philippines.

FSI is a well-known trading and distribution business – providing filtration solutions across a wide range of sectors. Based east of Manilla in Pasig City, the company was founded in 2002 and is a subsidiary of ERA Trading.

Mrs Rosemarie R Astorga (left), president of Filtration Systems Inc, and FSI team delegates were joined by Bas Kanters, Director of Pas Reform Asia (second left) and Harm Langen, Pas Reform CEO (far right) at VIV Asia last month
Mrs Rosemarie R Astorga (left), president of Filtration Systems Inc, and FSI team delegates were joined by Bas Kanters, Director of Pas Reform Asia (second left) and Harm Langen, Pas Reform CEO (far right) at VIV Asia last month

© Pas Reform

The company first entered the poultry business two years ago – both supplying equipment and providing full turnkey systems for poultry sector customers. This has included automatic feeding and drinking equipment, automatic nest systems and complete ventilation systems, together with meat processing equipment.

FSI’s new partnership with Pas Reform extends and deepens its involvement in the country’s hatchery industry and its goal is to further develop and strengthen Pas Reform’s market position across the Philippines.

Mrs Rosemarie R Astorga, President of Filtration Solutions, is optimistic about Pas Reform’s growth potential in the Philippines. She said: “I believe Pas Reform’s pole position as a single source supplier of Integrated Hatchery Solutions, combined with the support of dedicated project management and service teams, offers an excellent platform for significant growth here.”

Bas Kanters, Pas Reform’s sales director for Asia concludes: “We welcome FSI into our growing global family. The company’s expertise will greatly strengthen the presence of Pas Reform in the Philippines.

“Mrs Astorga knows and understands this market extremely well, and I believe we have found the ideal partner to take our ambitions for this very exciting market forward.”