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KFC Canada introduces plant-based fried chicken

It's a Kentucky Fried miracle! Canadian QSR introducing plant-based chicken substitute in limited test release in partnership with Lightlife

28 November 2019, at 2:18pm

Today, KFC Canada announced its latest innovation, KFC Plant-Based Fried Chicken. With the desire to share the Colonel's legendary finger lickin' good taste with every Canadian, KFC Canada partnered with Lightlife, a leading plant-based protein brand, to create a signature Plant-Based Fried Chicken Sandwich and Popcorn Chicken.

KFC Canada's Plant-Based Fried Chicken will make its debut during a limited, one-restaurant, one-day test on Wednesday, November 27 in Mississauga, Ontario. KFC fans looking to try the new plant-based options are invited to visit KFC at 6055 Creditview Road in Mississauga, Ontario between the hours of 10:30am to 11:00pm, or while supplies last.

"We believe the Colonel's famous finger lickin' good taste should have no boundaries," said Sam Redman, Chief Marketing Officer, KFC Canada. "So we've created several craveable plant-based options for Canadian's looking for a meat-free meal."

During the limited test release, the Plant-Based Fried Chicken sandwich (available in regular or spicy) will be available for $6.99 or in a meal starting at only $8.99, and the Plant-Based Fried Popcorn Chicken bucket is available starting at $3.99. Better yet, fans can try both the plant-based sandwich and popcorn chicken options by selecting a meal for one option for $10.99 (includes fries, salad and a 355ml can of lime Bubly).

Developed in response to Canadian's evolving tastes and preferences for plant-based proteins, KFC's Plant-Based Fried Chicken is made in Canada by Lightlife, a leading plant-based protein brand whose broad portfolio of products is available in retailers such as Metro, Loblaws, Sobeys, Longo's and Federated Coop.

"This is a landmark moment for Lightlife. We're proud to join forces with KFC to bring Canadians a plant-based chicken with incredible taste," said Dan Curtin, President and CEO of Greenleaf Foods, SPC, the owner of Lightlife. "With pioneering partners like KFC, we can make plant-based foods more broadly available to the growing number of consumers seeking the option on the go."

In addition to the new KFC Plant-Based Fried Chicken options, KFC Canada has been offering fans vegetarian options since 2009, including a vegetarian sandwich available in restaurants across Canada. Feedback gathered during the limited, one-restaurant, one-day test will determine KFC Canada's plans to roll out the Plant-Based Fried Chicken options nationally in 2020.