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New Nuffield Farming Report published – Jamie McIntosh: ‘Explore new ways eggs can be marketed to maintain a steady increase in egg consumption’

22 December 2019, at 12:00am

Jamie McIntosh, a 2018 Nuffield Farming Scholar from the Scottish Borders, has published his Nuffield Farming Report titled ‘Explore new ways eggs can be marketed to maintain a steady increase in egg consumption’. It is now available for download on the Nuffield International website or can be downloaded directly at http://bit.ly/2XUcw7F.

Jamie also recently presented his findings at the 2019 Nuffield Farming Conference in Warwickshire, and the video of his presentation can be seen here.

Report Title: Explore new ways eggs can be marketed to maintain a steady increase in egg consumption

Sponsor: The MacRobert Trust

Countries Visited: Canada, USA, Colombia, Denmark, Poland, Italy, China, Japan

Study Objectives

  • Highlight why egg consumption should increase and identify the main challenges in doing so
  • Explore different strategies for promoting the health benefits from consuming eggs
  • To learn from other countries new marketing strategies for increasing egg consumption

Messages

  • There is considerable potential for egg consumption to increase
  • Science-based health messages on eggs are positive and clear – now is the time to capitalise on all health benefits
  • However, several threats to consumption growth need consideration
  • There are many options left as to how the egg can be presented to the consumer