To get a behind-the-scenes insight and hear customer feedback, have a look at the video.

During the events, the Aviagen UK team explored the latest broiler trends, as well as ventilation and lighting essentials and other best practices for getting the highest performance, health and welfare from Ross^® birds. Speakers also discussed critical information on biosecurity, disease prevention and contingency planning, while an R&D team representative offered insights into genetics that perform in the real world.

Information from the UK broiler roadshow was distributed to all attendees and also made available to those who registered but could not attend, post-event.

“Our mission is to strengthen the businesses of our valued customers by continually offering the latest management insight. The roadshows offered the perfect networking opportunity with our key contacts in the industry, as we shared valuable knowledge and experience,” remarked Stuart Thomson, Aviagen’s Head of UK Sales and Technical.

The two UK events followed a broiler roadshow that Aviagen organized jointly with Parent Stock distributor Moy Park earlier this year and late 2019 in Ireland and Northern Ireland respectively.