The trade association wants to ensure there's no confusion between cell-cultured protein products and traditional animal protein products.

“This approach ensures a neutral playing field wherein consumers are provided truthful information about cell-cultured products so that they may make choices as they deem most appropriate,” Ashley Peterson, Senior Vice President of Scientific and Regulatory at NCC, said in comments submitted to the USDA's Food Safety and Inspection Service (FSIS).

In its letter, NCC said USDA FSIS should regulate the labelling and safety of cell-cultured products. In the same statement they suggested the Food and Drug Administration (FDA) should regulate the technical safety of the cell-culturing technology used to create food products and determine whether the results of this technology should or should not be approved as food additives.

Other concerns include the labelling of cell-cultured products as "clean meat," which NCC believes disparages conventional animal proteins.

NCC called upon authorities to ensure labels include information on the process by which cell-cultured products are made, and that they don't include claims of superiority over conventional animal products unless the claim can be substantiated by scientific evidence.

National Chicken Council represents companies that produce and process more than 95% of the chicken marketed in the US.