8 July 2022

2 minute read

By: Global Ag Media

According the latest report from Rabobank, demand for poultry is strong, with most countries open after adopting ‘living with Covid’ strategies. This is pushing up poultry demand, while global pressure on spending power and high food prices are also leading consumers toward the lowest-priced meat protein: poultry.

The biggest challenge for the industry is on the operational side. Feed and energy prices are higher than they have been in many years and are expected to stay high into 2023. In addition to lingering Covid-19 impacts, the industry currently faces one of the highest-pressure avian influenza (AI) seasons in history. The Ukraine crisis directly affects global feed commodity, energy, and fertiliser prices, further challenging industry operations in the second half of 2022.

One consequence of this challenging context is that supply will be tight. Mid-sized and small producers are downscaling in response to higher working capital requirements and risks. New investment projects have been delayed, given the rise in investment costs, with high steel prices, rising interest rates, high logistical costs, and a tight labour supply. Genetics supply has tightened following Covid-19-related downscaling. In Asia, African swine fever (ASF) has also had a big impact on the local meat supply, with Thailand and the Philippines especially affected and facing tight local meat supply conditions.

In this challenging market context, the differences between winners and losers will be significant. Companies with strong market power, strong biosecurity, and strong operations – with high efficiency and solid procurement – will likely outpace the market. Traders are expected to benefit, as global trade volumes will rise, with leading countries and companies that do not face AI restrictions also benefitting.