The Aviagen® Ross® Middle East and North Africa (MENA) team recently held a customer seminar from 29-30 May in Amman, Jordan. Over 300 customers from Lebanon, Iraq, Syria, Jordan and West Bank attended the seminar.

Joining the group were Ross team members including Erkin Erkmen, Ross International Commercial Manager, MENA, Murat Yakar, Regional Technical Manager, Turkey, Middle East and North Africa (TMENA), Ibrahim Ibrahim, Ross International Technical Manager, MEA, Muhammad Tarshan, Ross Technical Service Manager, MENA, Kifah Abutumeh, Technical Manager, Aviagen Anadolu, Xavier Asensio, Nutritionist, Javier Sanz Corella, Regional Technical Veterinarian, and Tolga Erkus, Incubation Specialist.

Throughout the two-day event, attendees were given practical advice in order to maximize the genetic potential and welfare of their birds and also to ensure they achieve the best return on investment with their Ross flocks.

Key topics that were discussed throughout the seminar include:

• Broiler Ventilation
• Male Management
• Brooding Management
• Chick Quality & Performance
• Importance of Feed Presentation in Broilers
• First Week Nutrition for Broilers
  

Eng. Muntaser Salem, Head of Poultry Operations, National Poultry Company highlighted the importance of this event to his company; “The seminar was extremely well-organized, featuring insightful presentations, engaging discussions, and valuable networking opportunities. The expertise shared by industry professionals was truly enlightening and has expanded my perspective on poultry management practices. Participating in the seminar has not only deepened my understanding of best practices in poultry management but has also sparked new ideas and strategies to enhance bird performance within my company. I am eager to implement these learnings and insights to drive improvements and optimize our operations. I would like to express my gratitude to the organizers and speakers for their commitment in creating a platform for continuous learning and growth within the poultry industry.”

“I’d like to thank the Aviagen Ross team for organizing this event. During the seminar, we were given key updates on the broiler and breeder performance improvements of the Ross 308, and important management topics including ventilation, chick quality and nutrition. All of the information presented to us will be useful in assisting in continuously improving the performance of our Ross flocks,” commented Eng. Ahmad Alkhalilah, Head of Breeder Operations, Al Tahoneh Chicken.

Tariq Al Hassan, Project Manager, Al Jazeera Poultry Grandparents commented, “I would like to thank the Aviagen team for inviting me along to the seminar. All elements of the seminar were excellent, from the location, to the attendees and the diversity of the presentation topics. I look forward to the next seminar organized by the Aviagen team.”

Erkin added, “This is the first seminar we have had in 5 years due to COVID-19, and we were thrilled to meet with our customers face-to-face and share our expertise with them. It was great to see over 300 people in 2 days from Jordan, Lebanon, Iraq, Syria and West Bank. This is the highest number of participants that we have observed at this event in the last few years, which highlights that the topics discussed met with industry needs. There is a huge expectation and need for these kinds of regional events in order for participants to share and learn from each other about any issues they have faced within the industry. I would like to thank all industry stakeholders who joined us at the Ross Seminar in Amman, and we hope all team members from the broiler and breeder operations learnt from and enjoyed the event. We look forward to seeing you at our next seminar in 2026.”