NestFresh to adopt new in-ovo sexing technology
NestFresh will be the first US egg producer to do so
28 August 2024
3 minute read
By: NestFresh, a pioneer in humane and sustainable egg production, is proud to announce its adoption of industry leading in-ovo sexing technology, according to a company-issued press release. This cutting-edge method determines the sex of chicks while still inside the egg, eliminating the need to euthanise newborn male chicks and marking a significant advancement in animal welfare.
In-ovo sexing allows for the identification of an embryo's sex during early incubation. After many months of researching the successes of in-ovo sexing technologies in Europe, NestFresh is ready to set the standard in the US egg industry by being the first to implement similar in-ovo sexing technologies for their chicks beginning in late 2024.
Mike Sencer, executive vice president at NestFresh, has a 54-year career in the egg industry, from running night shifts in college to becoming executive vice president at Egg City, the world's largest egg ranch in its time. His commitment to humane practices was profoundly shaped by a visit to a hatchery with his daughter, who tugged on his arm and asked why male chicks were being thrown into the trash. When Mike explained they were euthanised, she fell silent and barely spoke to him for weeks. This heartbreaking moment inspired Mike to champion innovations like in-ovo sexing technology, reinforcing NestFresh's dedication to humane egg production.
"Our adoption of in-ovo sexing technology marks a pivotal moment in the egg industry," said Sencer. "While many companies have announced plans to adopt in-ovo sexing technologies when available, NestFresh will be the first to actually implement this technology and bring in-ovo sexed eggs to the US market. We have invested significant time and resources into research, development, and understanding the complexities of this emerging technology. Having collaborated with various systems and hatcheries, we have now placed orders for in-ovo chicks, with our eggs expected to hit the market by mid-2025."
NestFresh's adoption of in-ovo sexing technology builds on its history of leading the industry in ethical practices. NestFresh has always had third-party certified claims for their products, including Certified Humane starting in 2005, and maintains a reputation for transparency and integrity. The company was a leader in the cage-free movement, never owning a cage, and was the first national brand to offer cage-free, non-GMO, and organic eggs, as well as the first to offer Regenerative Organic Certified milks and eggs under their New Barn Organics line. NestFresh intends to be the first company to use this non-invasive in-ovo sexing technology, planning to transition its entire egg line to this new process, with these first-of-their-kind certified eggs launching in retailers beginning July 2025.
"NestFresh is once again demonstrating its leadership in the egg industry by adopting in-ovo sexing across its entire egg line, backed up by third-party certification to ensure transparency and accountability," said Robert Yaman, CEO of Innovate Animal Ag. "This innovative approach eliminates the need for male chick culling, aligning the industry more closely with modern consumers' expectations for responsible animal stewardship. Consumers have spoken, and NestFresh has listened."
