Hy-Line's dynamic growth in GCC countries
Hy-Line W-80 Plus introduced to Saudi and GCC market
1 September 2024
1 minute read
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Hy-Line International introduced the Hy-Line W-80 Plus to the Saudi market and the surrounding Gulf Cooperation Council countries (GCC) in January 2019 through an exclusive arrangement with Gulf Layer Breeder Company (GLBCO). This marked the beginning of a successful partnership and contributed to the evolution of the poultry business in Saudi. GLBCO has demonstrated a great commitment to provide the best quality chicks to the customers in Saudi, Oman, UAE, and Kuwait, gaining the trust of the biggest local egg producers.
In 5 years, GLBCO increased Hy-Line market share from zero to 27% with a trajectory for continued growth in the upcoming years. This year, they expect to supply over 9 million day-old chicks to the market. GLBCO attributes its rapid growth to offering high-quality chicks with excellent genetic potential supported by technical assistance.
